Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3A1108
RGB
58, 17, 8
HSL
11, 76%, 13%
HSB
11, 86%, 23%
CMYK
0, 71, 86, 77
LAB
12, 20, 15
LCH
12, 25, 36
OKLCH
0.24, 0.07, 34
XYZ
2, 1, 0
LUV
12, 23, 8
HWB
11, 3%, 77%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.