Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A4E6E
RGB
58, 78, 110
HSL
217, 31%, 33%
HSB
217, 47%, 43%
CMYK
47, 29, 0, 57
LAB
33, -1, -21
LCH
33, 21, 268
OKLCH
0.42, 0.06, 260
XYZ
7, 7, 16
LUV
33, -10, -28
HWB
217, 23%, 57%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.