Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A5D64
RGB
58, 93, 100
HSL
190, 27%, 31%
HSB
190, 42%, 39%
CMYK
42, 7, 0, 61
LAB
37, -12, -8
LCH
37, 14, 215
OKLCH
0.45, 0.04, 212
XYZ
8, 10, 13
LUV
37, -16, -9
HWB
190, 23%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.