Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A6788
RGB
58, 103, 136
HSL
205, 40%, 38%
HSB
205, 57%, 53%
CMYK
57, 24, 0, 47
LAB
41, -8, -23
LCH
41, 25, 251
OKLCH
0.50, 0.07, 242
XYZ
11, 12, 25
LUV
41, -19, -32
HWB
205, 23%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.