Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A6795
RGB
58, 103, 149
HSL
210, 44%, 41%
HSB
210, 61%, 58%
CMYK
61, 31, 0, 42
LAB
42, -5, -30
LCH
42, 31, 261
OKLCH
0.50, 0.09, 250
XYZ
12, 13, 30
LUV
42, -19, -43
HWB
210, 23%, 42%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.