Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A697F
RGB
58, 105, 127
HSL
199, 37%, 36%
HSB
199, 54%, 50%
CMYK
54, 17, 0, 50
LAB
42, -12, -18
LCH
42, 21, 236
OKLCH
0.50, 0.06, 230
XYZ
11, 13, 22
LUV
42, -20, -23
HWB
199, 23%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.