Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A6DAA
RGB
58, 109, 170
HSL
213, 49%, 45%
HSB
213, 66%, 67%
CMYK
66, 36, 0, 33
LAB
45, -2, -38
LCH
45, 39, 267
OKLCH
0.53, 0.11, 254
XYZ
14, 15, 40
LUV
45, -20, -56
HWB
213, 23%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.