Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A70AF
RGB
58, 112, 175
HSL
212, 50%, 46%
HSB
212, 67%, 69%
CMYK
67, 36, 0, 31
LAB
46, -2, -40
LCH
46, 40, 266
OKLCH
0.54, 0.11, 254
XYZ
15, 16, 43
LUV
46, -21, -58
HWB
212, 23%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.