Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A71C4
RGB
58, 113, 196
HSL
216, 54%, 50%
HSB
216, 70%, 77%
CMYK
70, 42, 0, 23
LAB
47, 3, -50
LCH
47, 50, 274
OKLCH
0.55, 0.14, 259
XYZ
18, 17, 55
LUV
47, -21, -74
HWB
216, 23%, 23%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.