Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A72B9
RGB
58, 114, 185
HSL
214, 52%, 48%
HSB
214, 69%, 73%
CMYK
69, 38, 0, 27
LAB
47, -1, -44
LCH
47, 44, 269
OKLCH
0.55, 0.13, 255
XYZ
17, 16, 48
LUV
47, -22, -64
HWB
214, 23%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.