Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A73BF
RGB
58, 115, 191
HSL
214, 53%, 49%
HSB
214, 70%, 75%
CMYK
70, 40, 0, 25
LAB
47, 1, -46
LCH
47, 46, 271
OKLCH
0.55, 0.13, 256
XYZ
17, 17, 52
LUV
47, -22, -68
HWB
214, 23%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.