Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A76AF
RGB
58, 118, 175
HSL
209, 50%, 46%
HSB
209, 67%, 69%
CMYK
67, 33, 0, 31
LAB
48, -6, -37
LCH
48, 37, 261
OKLCH
0.55, 0.11, 249
XYZ
16, 17, 43
LUV
48, -23, -53
HWB
209, 23%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.