Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A7ABA
RGB
58, 122, 186
HSL
210, 52%, 48%
HSB
210, 69%, 73%
CMYK
69, 34, 0, 27
LAB
49, -5, -40
LCH
49, 41, 263
OKLCH
0.57, 0.12, 251
XYZ
18, 18, 49
LUV
49, -25, -60
HWB
210, 23%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.