Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A7FC2
RGB
58, 127, 194
HSL
210, 54%, 49%
HSB
210, 70%, 76%
CMYK
70, 35, 0, 24
LAB
51, -5, -42
LCH
51, 42, 263
OKLCH
0.58, 0.12, 250
XYZ
19, 20, 54
LUV
51, -26, -63
HWB
210, 23%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.