Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A91C4
RGB
58, 145, 196
HSL
202, 54%, 50%
HSB
202, 70%, 77%
CMYK
70, 26, 0, 23
LAB
57, -14, -35
LCH
57, 37, 248
OKLCH
0.63, 0.11, 238
XYZ
22, 25, 56
LUV
57, -32, -51
HWB
202, 23%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.