Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3A9ED8
RGB
58, 158, 216
HSL
202, 67%, 54%
HSB
202, 73%, 85%
CMYK
73, 27, 0, 15
LAB
61, -15, -39
LCH
61, 41, 249
OKLCH
0.67, 0.13, 238
XYZ
26, 30, 69
LUV
61, -36, -58
HWB
202, 23%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.