Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3AA0DD
RGB
58, 160, 221
HSL
202, 71%, 55%
HSB
202, 74%, 87%
CMYK
74, 28, 0, 13
LAB
62, -15, -40
LCH
62, 43, 250
OKLCH
0.67, 0.13, 239
XYZ
27, 31, 73
LUV
62, -36, -61
HWB
202, 23%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.