Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3AA4FC
RGB
58, 164, 252
HSL
207, 97%, 61%
HSB
207, 77%, 99%
CMYK
77, 35, 0, 1
LAB
65, -8, -53
LCH
65, 54, 261
OKLCH
0.70, 0.16, 248
XYZ
33, 34, 97
LUV
65, -36, -83
HWB
207, 23%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.