Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3AA7F2
RGB
58, 167, 242
HSL
204, 88%, 59%
HSB
204, 76%, 95%
CMYK
76, 31, 0, 5
LAB
65, -12, -47
LCH
65, 49, 255
OKLCH
0.70, 0.15, 243
XYZ
32, 35, 89
LUV
65, -37, -73
HWB
204, 23%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.