Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3AABE0
RGB
58, 171, 224
HSL
199, 73%, 55%
HSB
199, 74%, 88%
CMYK
74, 24, 0, 12
LAB
65, -19, -37
LCH
65, 41, 242
OKLCH
0.70, 0.13, 233
XYZ
30, 35, 76
LUV
65, -40, -55
HWB
199, 23%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.