Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3AAEF3
RGB
58, 174, 243
HSL
202, 89%, 59%
HSB
202, 76%, 95%
CMYK
76, 28, 0, 5
LAB
67, -16, -44
LCH
67, 47, 251
OKLCH
0.72, 0.14, 240
XYZ
33, 38, 90
LUV
67, -40, -68
HWB
202, 23%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.