Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3AB7E6
RGB
58, 183, 230
HSL
196, 77%, 56%
HSB
196, 75%, 90%
CMYK
75, 20, 0, 10
LAB
69, -23, -34
LCH
69, 41, 235
OKLCH
0.73, 0.13, 228
XYZ
33, 40, 81
LUV
69, -44, -50
HWB
196, 23%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.