Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3B0709
RGB
59, 7, 9
HSL
358, 79%, 13%
HSB
358, 88%, 23%
CMYK
0, 88, 85, 77
LAB
10, 25, 12
LCH
10, 28, 26
OKLCH
0.23, 0.08, 24
XYZ
2, 1, 0
LUV
10, 26, 5
HWB
358, 3%, 77%
Pantone
208 C
Harmonies
Shades & tints
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