Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3B0B06
RGB
59, 11, 6
HSL
6, 82%, 13%
HSB
6, 90%, 23%
CMYK
0, 81, 90, 77
LAB
11, 24, 14
LCH
11, 28, 31
OKLCH
0.24, 0.08, 30
XYZ
2, 1, 0
LUV
11, 25, 7
HWB
6, 2%, 77%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.