Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3B1200
RGB
59, 18, 0
HSL
18, 100%, 12%
HSB
18, 100%, 23%
CMYK
0, 69, 100, 77
LAB
12, 20, 18
LCH
12, 27, 43
OKLCH
0.25, 0.07, 44
XYZ
2, 1, 0
LUV
12, 24, 10
HWB
18, 0%, 77%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.