Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3B1409
RGB
59, 20, 9
HSL
13, 74%, 13%
HSB
13, 85%, 23%
CMYK
0, 66, 85, 77
LAB
13, 19, 16
LCH
13, 25, 39
OKLCH
0.25, 0.06, 37
XYZ
2, 1, 0
LUV
13, 22, 8
HWB
13, 4%, 77%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.