Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B4E62
RGB
59, 78, 98
HSL
211, 25%, 31%
HSB
211, 40%, 38%
CMYK
40, 20, 0, 62
LAB
32, -3, -14
LCH
32, 15, 257
OKLCH
0.42, 0.04, 250
XYZ
7, 7, 13
LUV
32, -9, -18
HWB
211, 23%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.