Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B4E64
RGB
59, 78, 100
HSL
212, 26%, 31%
HSB
212, 41%, 39%
CMYK
41, 22, 0, 61
LAB
32, -3, -15
LCH
32, 16, 259
OKLCH
0.42, 0.04, 253
XYZ
7, 7, 13
LUV
32, -9, -19
HWB
212, 23%, 61%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.