Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B5D64
RGB
59, 93, 100
HSL
190, 26%, 31%
HSB
190, 41%, 39%
CMYK
41, 7, 0, 61
LAB
37, -11, -8
LCH
37, 14, 216
OKLCH
0.46, 0.04, 212
XYZ
8, 10, 13
LUV
37, -16, -9
HWB
190, 23%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.