Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B5D88
RGB
59, 93, 136
HSL
214, 39%, 38%
HSB
214, 57%, 53%
CMYK
57, 32, 0, 47
LAB
38, -2, -28
LCH
38, 28, 265
OKLCH
0.47, 0.08, 255
XYZ
10, 11, 25
LUV
38, -15, -39
HWB
214, 23%, 47%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.