Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B6074
RGB
59, 96, 116
HSL
201, 33%, 34%
HSB
201, 49%, 45%
CMYK
49, 17, 0, 55
LAB
39, -9, -16
LCH
39, 18, 240
OKLCH
0.47, 0.05, 233
XYZ
9, 11, 18
LUV
39, -17, -20
HWB
201, 23%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.