Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B6091
RGB
59, 96, 145
HSL
214, 42%, 40%
HSB
214, 59%, 57%
CMYK
59, 34, 0, 43
LAB
40, -2, -32
LCH
40, 32, 267
OKLCH
0.48, 0.09, 256
XYZ
11, 11, 28
LUV
40, -16, -44
HWB
214, 23%, 43%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.