Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B666D
RGB
59, 102, 109
HSL
188, 30%, 33%
HSB
188, 46%, 43%
CMYK
46, 6, 0, 57
LAB
40, -14, -9
LCH
40, 17, 212
OKLCH
0.48, 0.05, 209
XYZ
9, 12, 16
LUV
40, -19, -10
HWB
188, 23%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.