Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B689E
RGB
59, 104, 158
HSL
213, 46%, 43%
HSB
213, 63%, 62%
CMYK
63, 34, 0, 38
LAB
43, -3, -35
LCH
43, 35, 266
OKLCH
0.51, 0.10, 254
XYZ
13, 13, 34
LUV
43, -19, -49
HWB
213, 23%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.