Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B6AAA
RGB
59, 106, 170
HSL
215, 48%, 45%
HSB
215, 65%, 67%
CMYK
65, 38, 0, 33
LAB
44, 0, -40
LCH
44, 40, 270
OKLCH
0.52, 0.11, 257
XYZ
14, 14, 40
LUV
44, -19, -58
HWB
215, 23%, 33%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.