Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B76A8
RGB
59, 118, 168
HSL
208, 48%, 45%
HSB
208, 65%, 66%
CMYK
65, 30, 0, 34
LAB
47, -8, -33
LCH
47, 34, 257
OKLCH
0.55, 0.10, 246
XYZ
15, 17, 39
LUV
47, -24, -47
HWB
208, 23%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.