Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B85B5
RGB
59, 133, 181
HSL
204, 51%, 47%
HSB
204, 67%, 71%
CMYK
67, 27, 0, 29
LAB
52, -12, -33
LCH
52, 35, 250
OKLCH
0.59, 0.10, 240
XYZ
19, 21, 47
LUV
52, -28, -47
HWB
204, 23%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.