Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B91C7
RGB
59, 145, 199
HSL
203, 56%, 51%
HSB
203, 70%, 78%
CMYK
70, 27, 0, 22
LAB
57, -13, -36
LCH
57, 38, 250
OKLCH
0.63, 0.12, 240
XYZ
22, 25, 58
LUV
57, -32, -53
HWB
203, 23%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.