Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B97EF
RGB
59, 151, 239
HSL
209, 85%, 58%
HSB
209, 75%, 94%
CMYK
75, 37, 0, 6
LAB
60, -5, -53
LCH
60, 53, 265
OKLCH
0.66, 0.16, 251
XYZ
28, 29, 86
LUV
60, -32, -82
HWB
209, 23%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.