Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BA0CD
RGB
59, 160, 205
HSL
198, 59%, 52%
HSB
198, 71%, 80%
CMYK
71, 22, 0, 20
LAB
62, -19, -32
LCH
62, 37, 240
OKLCH
0.67, 0.11, 231
XYZ
25, 30, 62
LUV
62, -37, -47
HWB
198, 23%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.