Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BAEE5
RGB
59, 174, 229
HSL
199, 77%, 56%
HSB
199, 74%, 90%
CMYK
74, 24, 0, 10
LAB
67, -19, -38
LCH
67, 42, 243
OKLCH
0.71, 0.13, 234
XYZ
31, 37, 80
LUV
67, -40, -56
HWB
199, 23%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.