Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BB0DA
RGB
59, 176, 218
HSL
196, 68%, 54%
HSB
196, 73%, 85%
CMYK
73, 19, 0, 15
LAB
67, -23, -31
LCH
67, 39, 233
OKLCH
0.71, 0.12, 226
XYZ
30, 37, 72
LUV
67, -42, -45
HWB
196, 23%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.