Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BB1FA
RGB
59, 177, 250
HSL
203, 95%, 61%
HSB
203, 76%, 98%
CMYK
76, 29, 0, 2
LAB
68, -15, -46
LCH
68, 49, 252
OKLCH
0.73, 0.15, 241
XYZ
35, 39, 96
LUV
68, -40, -72
HWB
203, 23%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.