Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BB2E5
RGB
59, 178, 229
HSL
198, 77%, 56%
HSB
198, 74%, 90%
CMYK
74, 22, 0, 10
LAB
68, -21, -36
LCH
68, 42, 239
OKLCH
0.72, 0.13, 231
XYZ
32, 38, 80
LUV
68, -42, -53
HWB
198, 23%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.