Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BB2EA
RGB
59, 178, 234
HSL
199, 81%, 57%
HSB
199, 75%, 92%
CMYK
75, 24, 0, 8
LAB
68, -20, -38
LCH
68, 43, 243
OKLCH
0.72, 0.13, 234
XYZ
33, 39, 84
LUV
68, -42, -57
HWB
199, 23%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.