Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BB8F2
RGB
59, 184, 242
HSL
199, 88%, 59%
HSB
199, 76%, 95%
CMYK
76, 24, 0, 5
LAB
70, -21, -39
LCH
70, 44, 242
OKLCH
0.74, 0.14, 233
XYZ
35, 42, 90
LUV
70, -43, -60
HWB
199, 23%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.