Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BCDF5
RGB
59, 205, 245
HSL
193, 90%, 60%
HSB
193, 76%, 96%
CMYK
76, 16, 0, 4
LAB
76, -29, -31
LCH
76, 43, 227
OKLCH
0.79, 0.13, 221
XYZ
40, 51, 94
LUV
76, -50, -45
HWB
193, 23%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.