Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BD1FB
RGB
59, 209, 251
HSL
193, 96%, 61%
HSB
193, 76%, 98%
CMYK
76, 17, 0, 2
LAB
78, -30, -32
LCH
78, 44, 228
OKLCH
0.80, 0.13, 221
XYZ
42, 53, 99
LUV
78, -51, -47
HWB
193, 23%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.