Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
3C004B
RGB
60, 0, 75
HSL
288, 100%, 15%
HSB
288, 100%, 29%
CMYK
20, 100, 0, 71
LAB
12, 35, -30
LCH
12, 47, 319
OKLCH
0.26, 0.13, 318
XYZ
3, 1, 7
LUV
12, 12, -28
HWB
288, 0%, 71%
Pantone
2685 C
Harmonies
Shades & tints
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