Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
3C0104
RGB
60, 1, 4
HSL
357, 97%, 12%
HSB
357, 98%, 24%
CMYK
0, 98, 93, 76
LAB
9, 28, 13
LCH
9, 31, 25
OKLCH
0.23, 0.09, 25
XYZ
2, 1, 0
LUV
9, 29, 5
HWB
357, 0%, 76%
Pantone
208 C
Harmonies
Shades & tints
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